Ms. Cheryl Wiese

Ms. Cheryl Wiese is IMPAQ's Survey Center Manager in the Survey Research Division. 


Ms. Wiese is a Survey Researcher who has worked in the field of survey research data collection for more than 20 years. During the course of her career, she has led data collection at two universities and a non-profit health care research organization. Ms. Wiese's passion lies in creating research designs that answer important social issues questions on time and within budget. She has skills and experience in all aspects of data collection, and she has conducted quantitative data analysis using SPSS and qualitative data analysis using Atlas.ti. She has created research designs that include multiple modes, and she’s written research questions on topics ranging from quality of life questions for cancer survivors to non-traditional body modification to gun storage safety to attitudes about the death penalty. Ms. Wiese looks for opportunities to incorporate methodology experiments into data collection with the goal of improving data quality and reducing the costs of data collection.


Ms. Wiese has worked directly with a wide range of agencies working on grants funded by the National Institutes of Health, the National Cancer Institute, the National Health Genome Research Initiative, the Department of Defense, the National Institute on Aging, the Social Security Administration, and also for state and local agencies, among others.

Prior Experience

Prior to joining IMPAQ, Ms. Wiese was a Survey Director and the Manager of the Survey Services Lab at the University of Michigan. She has also worked the Health Care Systems Research Network (formerly the HMO Research Network) while at the Group Health Research Institute. Ms. Wiese started her career at the University of Nebraska Bureau of Sociological Research.


Ms. Wiese earned her Master of Arts (MA) degree in Sociology from the University of Nebraska-Lincoln. Her undergraduate degree is in Sociology with a minor in Business Administration from Doane University, a liberal arts college in Crete, Nebraska.

Previous Papers

Fagerlin, A., Dillard, A. J., Smith, D. M., Zikmund-Fisher, B. J., Pitsch, R. McClure, J. B., Greene, S., Alford, S. H., Nair, V. Hayes, D. F., Wiese, C., & Ubel. P. A. (2011). Women’s interest in taking tamoxifen and raloxifene for breast cancer prevention: Response to a tailored decision aid. Breast Cancer Research and Treatment, 127(3), 681-688.

Opel, D. J., Mangione-Smith, R., Taylor, J. A., Korfiatis, C., Wiese, C., Catz, S. & Martin, D. P. (2010) Development of a Survey to Identify Vaccine-Hesitant Parents: The Parent Attitudes about Childhood Vaccines Survey. Human Vaccines, 7(4).

Richards, J., Wiese, C., Katon, W., Rockhill, C., McCarty, C., Grossman, D., McCauley, E. & Richardson, L. P. (2010) Surveying Adolescents Enrolled in a Regional Healthcare Delivery Organization: Mail & Phone Follow-up – What Works at What Cost? The Journal of the American Board of Family Medicine, 23(4), 534-541.

Ubel, P. A., Smith, D. M. Zikmund-Fisher, B., Derry, H. A., McClure, J., Stark, A., Wiese, C., Jankovic, A. & Fagerlin, A. (2009). Testing whether decision aids introduce cognitive biases: results of a randomized trial. Patient Educ Couns.

Ridpath, J. R., Wiese, C. & Greene, S. M. (2009). Looking at Research Consent Forms Through a Participant-Centered Lens: The PRISM Readability Toolkit. American Journal of Health Promotion, 23(I6), 371.

Strecher, V. J., McClure, J. B., Alexander, G., Chakraburty, B., Nair, V., Konkel, J., Greene, S., Couper, M., Carlier, C., Wiese, C., Little, R., Pomerleau, C. & Pomerleau, O. (2008). The Role of Engagement in a Tailored Web-Based Smoking Cessation Program: Randomized Control Trial. Journal of Medical Internet Research, 10(5), e36.

Strecher, V. J., McClure, J. B., Alexander, G., Chakraburty, B., Nair, V., Konkel, J., Greene, S. M., Collins, L., Carlier, C., Wiese, C., Little, R., Pomerleau, C. & Pomerleau, O. (2008). Web-based Smoking Cessation Components and Tailoring Depth: Results of a Randomized Trial. American Journal of Preventive Medicine, 34(5), 373-81.

Resnicow, K., Davis, R. E., Zhang, G., Konkel, J., Shaikh, A. R., Tolsma, D., Calvi, J., Alexander, G., Anderson, J. P. & Wiese, C. (2008). Tailoring a Fruit and Vegetable Intervention on Novel Motivational Constructs: Results of a Randomized Study. Annuals of Behavioral Medicine, 35(2), 159-69.

Aiello-Bowles, E. J., Tuzzio, L., Wiese, C., Kirlin, B., Greene, S. M., Clauser, S. B. & Wagner, E. H. (2008). Understanding High-Quality Cancer Care: A Summary of Expert Perspectives. Cancer, 112(4), 934-42.

Arterburn, D., Westbrook, E. O., Wiese, C., Ludman, E. J., Grossman, D. C., Fishman, P. A., Finkelstein, E. A., Jeffery, R. W. & Drewnowski, A. (2007). Insurance Coverage and Incentives for Weight Loss among Adults with the Metabolic Syndrome. Obesity, 16(1).

McClure, J. B., Greene, S. M., Wiese, C., Johnson, K. E., Alexander, G. & Strecher, V. (2006). Interest in an Online Smoking Cessation Program and Effective Recruitment Strategies: Results From Project Quit. Journal of Medical Internet Research, 8(3).