INNOVATIVE THINKING
RIGOROUS APPROACHES
REAL WORLD IMPACT

 

Project

Market Research, Environmental Scan and Ethnographic Research on the Use of Communication Technologies and Digital Media Related to Nutrition and Physical Activity

Market
Workforce Development Practice Areas
Services
Research Services
Client
U.S. Department of Agriculture - Food and Nutrition Service
Expertise
Applied Research Studies
Process Evaluations and Qualitative Research
Communications Research and Stakeholder Engagement

While new technologies present a unique opportunity to deliver nutrition education, little is known about ways in which nutrition education has embraced the use of new technologies and digital/social media.  Under contract with the USDA’s Food and Nutrition Service (FNS), IMPAQ conducted a literature review to determine the most effective designs and tools for delivering child-focused, school-based nutrition education using new technologies.  Through a summary of existing literature and market research, environmental scans, key informants interviews and in-person site visits, IMPAQ found that while video games, computer-delivered interventions, and text messaging are used for educational purposes, the potential for the use of innovative technology has yet to be achieved. Importantly, while new technologies and digital/social media present innovative approaches to traditional nutrition education efforts for improving nutrition and physical activity-related behaviors, new approaches need to be developed within the guidelines of appropriate "screen time."