INNOVATIVE THINKING
RIGOROUS APPROACHES
REAL WORLD IMPACT

 

Project

Educating Key Groups to Influence and Improve Generic Drug Use

Official Title
Educating Groups Influencing Generic Drug Use
Location(s)
United States
Dates
9/2015 – 2/2019
Market
IMPAQ Health
Practice Areas
Drug Policy
Services
Applied Research Studies
Client
U.S. Department of Health and Human Services, Food and Drug Administration, CDER, Office of Generic Drugs
Methodologies
Focus Groups
In-depth Interviews
Literature Review

Certain key groups’ behaviors and perceptions towards generic drugs impact their use. Strategic educational efforts tailored to these groups can overcome barriers to use and help reduce health care costs in the United States.

This is a multiple principal investigator project between IMPAQ and Auburn University. The purpose of the research is two-fold: understand the roles of key groups and the extent of their influence on generic drug use and provide educational outreach. The expected outcomes include information, strategies, and educational materials.

This study uses a mixed-methods approach, combining a systematic review with innovative analyses of multiple publicly available datasets to determine the nature and extent of each groups’ influence. Qualitative data from key informant interviews will be used to develop and refine educational materials.

This work capitalizes on a highly-qualified, skilled, and multidisciplinary team, rich in drug regulatory policy, pharmacoepidemiology, health services research, and qualitative research expertise.